Blogs
Developers Have More in Common With Marketers Than They Think
Marketing professionals and developers together are critical in advancing customer experience More than a decade ago, in the early age of digital transformation, industry analysts…
Blogs
Before We Burn the Martech Silo
There’s an ongoing debate about where marketing technology (martech) should sit in an organization. Does it live with the CMO, the CIO, the CXO–a hybrid strategist with both IT and marketing background–or some collaboration? As te…