Blogs
SMBs Struggle with Digital Transformation
It’s a cliché, but it’s as true now as ever: The only constant in business is change. Digital transformation efforts are as essential for small and mid-sized businesses as they are…
Blogs
What Customers Need From Sales and Marketing
There are plenty of historical examples of good solutions being buried by inadequate or outright wrong sales and marketing tactics. As an analyst, I often talk to the marketing, marcom or AR/PR department of a company and think th…